Instead of obsessing about what they're against, progressives have begun to think about what they're for to prepare once again to play their role as agents of bold ideas and political and social transformation. Finding confidence and imagination, they have begun to renew their political capital.
John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation Hope, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.
Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs, interests, and habits of your target customers.